TRUE FITNESS
TRUE Cares supports one of the most important principles that we stand for: building and maintaining relationships. Through the TRUE Cares program, TRUE corporate and employees support and give back to their communities through several non-profit organizations. TRUE employees strive to make an impact on a variety of charities through volunteering, team charity events and charitable donations, including TRUE fitness equipment. TRUE particularly focuses on those that encourage wellness of both the body and mind. An especially important non-profit to Frank Trulaske, President and founder of TRUE, is Selah Freedom. We invite you to learn more about Selah Freedom and the impact they make on the wellness of young women and men.
LEXCO CO., LTD.
The company was established in 1998 by our CEO, Jung Young-Gon in Daegu, South Korea. In a short period of time, LEXCO assembled an excellent team of engineers, and with the utilization of their experience, dedication, and excellent industrial designs, they rapidly developed their first Strength Line and Treadmill. LEXCO was certified as an INNOBIZ company and was appointed as a Promising Export company by S&M Business Administration in Korea, a Good Business Company by Bank of DAEGU, and a Certificated Good Athletic Goods Company & One Million Export Award by the South Korean government. In 2019, we won both the Red Dot Award and Good Design Award on our LC7 & LC7M Indoor Cycles.
INTO WELLNESS
Our Brand, Realleader USA is an established Industry Leader with over 25 years of rich experience in manufacturing and sales of fitness equipment. We have set up a Research and Development team in the United States of America to develop the products in line with the latest innovations in the fitness world. With our manufacturing and development facilities in the USA, China, Taiwan and now in India, we export to more than 60 countries worldwide. Realleader USA and Into Wellness will now collectively serve the growing Indian fitness market from the state-of-the-art manufacturing facility at Chakan, Pune.
REALLEADER USA
Realleader USA is a well-established global brand with over 24 years of experience in the fitness industry. It is a brand of professional fitness equipment with more than 300 different products; currently operating through five major subsidiaries worldwide including the US, Spain, India, Africa, and Mainland China, and has a dedicated network of distributors in over 60 countries with a track record of over 7500 successful installations world over. The company’s internationally designed products are acknowledged for their superior biomechanics, aesthetics, durability, and reliability.
CONCEPT2
Concept2 began in 1976 in the back of a bread truck when Dick and Pete Dreissigacker, fresh from Olympic training, started making composite racing oars. Concept2 oars have since gone on to become the oar of choice among the world’s rowers, and innovations continue right to the present-day.
In 1981, Dick and Pete created the Concept2 Indoor Rower, which swiftly became the best-selling rowing machine in the world. Now several models later, it’s used every day by Olympic athletes, cardiac rehab patients, individuals at home and every caliber of rower in-between.
SVELTUS FITNESS
Proud designer of Elastiband®, THE original product. Sveltus has been a specialist in designing and manufacturing fitness and wellness accessories for over 25 years. Sveltus is also THE training partner of various professional and semi-professional athletes (some of whom take part in Spartan obstacle course races that include world finalists), influencers and also nationally recognized coaches specialized in physical preparation, sports physiotherapists, non-profit associations and even athletes competing for charity. These sportsmen and women, across the spectrum, carry the colors of Team Sveltus and together share their values for sport: liberating for body and mind.
DRAX
DRAX established a ‘one-stop production line’ for all necessary processes from research and technology development to purchase of materials, design of equipment, manufacture, assembly, processing, and post management to create one equipment. By combining our excellent technology and sophisticated manufacturing system that brings our idea to life, DRAX constructs strong and safe exercise equipment efficiently.